Ten years of the Journal of Islamic Marketing: a bibliometric analysis

Abstract

Purpose This paper aims to study the performance of the Journal of Islamic Marketing (JIMA). This study identifies the influential scientific actors and identifies the major dimensions and themes of the journal. Design/methodology/approach This study adopts a bibliometric method. A total of 483 articles and 27 reviews of the journal were collected from the Scopus database. This paper analyses the data using RStudio, VOSviewer and Microsoft Excel. Analyses were divided into three main categories: general performance indicators, citations analysis and cross-dimensional keywords analysis. Findings Islamic marketing establishes itself as an industry of its own, not as a cohort of Islamic finance. This study finds that JIMA played an active role in that respect. Islamic marketing has been primarily an Asian-dominated industry. Malaysia has led the development and publication of resources on Islamic marketing, followed by recent initiatives in Indonesia, Iran and Pakistan. There are also unique cases of Islamic marketing growth in non-Asian Muslim-minority countries, including the USA, the UK and Australia. Finally, loyalty, religiosity, halal food and intention of the Muslim consumers are the key dimensions covered by JIMA authors. This paper expects that JIMA will cater to the growing needs of Islamic marketing in diversified sectors, Islamic social marketing analytics, post-purchase attributes and multidimensional integration of Islamic marketing research in the dominance of diverse leadership styles and ownership structures. Originality/value The study provides an objective evaluation of the journal’s progress through a decade of its operation; it highlights the achievements and discusses the progress and contribution of the journal to the scientific community.

Participation (Islamic) Banking in Turkey: A Bibliometric Analysis and Future Research Agenda

“…Firstly, a bibliometric (quantitative) analysis is undertaken to compile data on the intellectual contributions made in participation banking in Turkey in the past and present. Second, a conceptual (qualitative) discussion is presented to substantiate the study's emerging features and identify gaps and areas for further research (Hassan et al, 2021).…”

Islamic accounting research between 1982 and 2020: a hybrid review

“…bibliometric analysis focuses on analysing Islamic accounting journals (Hassan et al , 2021a, 2021b, 2021c, 2021d); and…”

“…To work around this and have an adequate size, we relied on the Scopus database. Additionally, the Scopus interface is easy to use with various options to refine and export the data (Alshater et al, 2021a(Alshater et al, , 2021b(Alshater et al, , 2021cHassan et al, 2021aHassan et al, , 2021bHassan et al, , 2021c.…”

“…Generally, the literature in Islamic accounting literature falls into one of three types of reviews: general reviews of Islamic accounting or specific Islamic accounting topics (El-Halaby et al , 2020; Hassan et al , 2019a, 2019b); bibliometric analysis focuses on analysing Islamic accounting journals (Hassan et al , 2021a, 2021b, 2021c, 2021d); and bibliometric analysis focuses on general Islamic accounting literature (Handoko and Mardian, 2021; Rusydiana et al , 2020). …”

“…Rusydiana et al (2020) present existing research discussions by researchers related to Islamic accounting on various topics accompanied by exciting points at the end of each topic for practitioners and academics to follow up. Several recent papers deal with bibliometric research on different aspects of Islamic finance topics (Alshater et al, 2021b;Hassan et al, 2021aHassan et al, , 2021bHassan et al, , 2021cHassan et al, , 2021dHasan et al, 2020).…”