Temporary communitas and willingness to return to events

Jähn, Steffen; Cornwell, T. Bettina; Drengner, Jan; Gaus, Hansjörg

doi:10.1016/j.jbusres.2018.08.005

Cited by 30 publications

(26 citation statements)

References 67 publications

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“…(2011); O’Sullivan and Jackson (2002); Rahbarianyazd and Doratli (2017). Theme Six: Public and consumer fun and interest in comparable events: Andron (2018); Brida et al. (2017); Jahn et al. (2018); Kim et al.…”

Section: Methodsmentioning

confidence: 99%

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Understanding the impact and value of temporary public art sculpture trails

Thompson

Day

2020

Local Economy

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Temporary public art sculpture trails (T-Pasts) have been used for over 20 years around the world to fulfil a number of objectives. They can help to generate revenue for host towns and cities; they can contribute to place branding; they can provide entertainment for residents and visitors; and they can raise funds for designated charitable causes. They typically feature object characters that have a relevance for the host place and they invariably utilise the same operational model. They receive significant local publicity and various claims are made concerning their economic, social and aesthetic impact. But there is a case to be made that they are ‘hidden in plain sight’ as some people will walk or drive past exhibits without ever seeing them. In this article, we track the history of T-Pasts, categorise them into different types, examine their value for different stakeholders, discuss their various impacts and offer a conceptual impact model. We conclude the article with a discussion that contextualises T-Pasts in relevant themes, including place enabling and place building, and also the significance of the temporary element.

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Section: Methodsmentioning

confidence: 99%

“…Theme Six: Public and consumer fun and interest in comparable events: Andron (2018); Brida et al. (2017); Jahn et al. (2018); Kim et al.…”

Section: Methodsmentioning

confidence: 99%

Understanding the impact and value of temporary public art sculpture trails

Thompson

Day

2020

Local Economy

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“…The real-time, single elimination tournament structure manifests a virtual “event” in which participation can vary along a continuous spectrum ( Getz and Page, 2016 ; Davies, 2019 ; Yoshida et al, 2014 ) from minimal research in bracket selections to deep immersion in every battle. To the extent that an individual participates and engages with others, the event manifests as a dynamic, community-building experience that motivates repeat participation ( Getz and Page, 2016 ; Jahn et al, 2018 ). The emergent “communitas – a temporary sense of closeness and camaraderie” among participants ( Jahn et al, 2018 ) likely contributes to enthusiasm for March Mammal Madness even when one’s selected champion is defeated in a battle narration ( Yoshida et al, 2014 ).…”

Section: Human Adaptations At Playmentioning

confidence: 99%

“…To the extent that an individual participates and engages with others, the event manifests as a dynamic, community-building experience that motivates repeat participation ( Getz and Page, 2016 ; Jahn et al, 2018 ). The emergent “communitas – a temporary sense of closeness and camaraderie” among participants ( Jahn et al, 2018 ) likely contributes to enthusiasm for March Mammal Madness even when one’s selected champion is defeated in a battle narration ( Yoshida et al, 2014 ). Players routinely tweet about deep emotional engagement as scientist-narrators tweet the battle play-by-play, describing their own shouting, cheering, laughing, jumping, and yelling in response to animal maneuvers and battle events (and the startled responses of their families, roommates, and pets in response to exclamations).…”

Section: Human Adaptations At Playmentioning

confidence: 99%

March Mammal Madness and the power of narrative in science outreach

Hinde

Amorim

Brokaw

et al. 2021

eLife

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March Mammal Madness is a science outreach project that, over the course of several weeks in March, reaches hundreds of thousands of people in the United States every year. We combine four approaches to science outreach – gamification, social media platforms, community event(s), and creative products – to run a simulated tournament in which 64 animals compete to become the tournament champion. While the encounters between the animals are hypothetical, the outcomes rely on empirical evidence from the scientific literature. Players select their favored combatants beforehand, and during the tournament scientists translate the academic literature into gripping “play-by-play” narration on social media. To date ~1100 scholarly works, covering almost 400 taxa, have been transformed into science stories. March Mammal Madness is most typically used by high-school educators teaching life sciences, and we estimate that our materials reached ~1% of high-school students in the United States in 2019. Here we document the intentional design, public engagement, and magnitude of reach of the project. We further explain how human psychological and cognitive adaptations for shared experiences, social learning, narrative, and imagery contribute to the widespread use of March Mammal Madness.

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“…One of the best known and most discussed drivers of willingness for return to such events are factors generated on-site such as satisfaction and positive emotions with event satisfaction being the significant one (Jahn et al, 2018). One of the factors of customer satisfaction is the density of people at the event.…”

Section: Introductionmentioning

confidence: 99%

Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment

Vrána¹,

Pšurný²,

Dufek³

et al. 2019

EJOBSAT

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This study was focused on application of perceptual carrying capacity concept in the environment of trade fairs. For this purpose the eye-tracking experiment where different images depicting different level of visitors were used. Also, the aim of the study was to identify what is at the centre of people’s attention when looking at photographs taken at trade fairs. The study was conducted with 30 respondents from generation Y. The results imply that the number of people is a very important factor in deciding whether to attend these events (in this case trade fairs) or not at all. Simultaneously the in-depth interviews showed that people tend to have more of a negative attitude towards both overcrowding and a low number of people perceived at an event. This study also suggests that the optimal number of people at trade fairs is not extreme, not too low or not too high.

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Temporary communitas and willingness to return to events

Cited by 30 publications

References 67 publications

Understanding the impact and value of temporary public art sculpture trails

Understanding the impact and value of temporary public art sculpture trails

March Mammal Madness and the power of narrative in science outreach

Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment

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