“…Population‐based studies are essential for this purpose, but they are scarce and of high cost. In Brazil, blood donors have been characterised by information derived from blood centres, including evaluations of serological markers, risk factors to transfusion‐transmitted infections (TTI), temporal analysis of blood donation and studies with prospective donors aimed at the understanding of motivation for donation (Carneiro‐Proietti et al , ; Sabino et al , ; Goncalez et al , 2013a,b; Oliveira et al , 2013a,b).…”