The temperature dependence of the A, B, and C excitons of ZnO, observed in modulated reflectivity spectra of 68 Zn 18 O and nat Zn nat O in the range 10-400 K, reveal the superposition of band-gap renormalization originating in electron-phonon interaction and volume changes associated with thermal expansion and ͑or͒ isotopic composition in combination with anharmonicity. At low temperatures, the A, B, and C excitons in natural ZnO reach limiting values depressed from their values for the infinitely massive isotopes ͑the latter are free from electron-phonon interaction and anharmonicity͒. The C excitons of 68 Zn 18 O and nat Zn nat O converge with increasing temperature, demonstrating the independence of the band gap from isotopic mass at high temperatures.