2020
DOI: 10.1080/00909882.2020.1756377
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Telling the tale: the role of narratives in helping people respond to crises

Abstract: During public health crises like infectious disease outbreaks, news media and governments are responsible for informing the public about how to protect themselves. A large body of health communication research finds that persuasive narratives motivate protective behaviors, such as intentions to vaccinate. In their seminal book on crisis narratives, Seeger and Sellnow (Narratives of crisis: Telling stories of ruin and renewal. Stanford University) theorized five narrative types: blame, renewal, victim, hero, an… Show more

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Cited by 39 publications
(26 citation statements)
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References 84 publications
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“…In this situation, in order to ensure New Zealanders maintained the social rules which helped control the outbreak, Prime Minister Jacinda Ardern recalls the memory of ancestors who fought in World War II, emphasizing the importance of sacrifice and national spirit. This imagery forms part of an 'everyday hero' crisis narrative which connects to values of hope and optimism for a brighter future (Liu et al 2020). The values of resilience and sacrifice are articulated in the following quotes:…”
Section: Phase 3: Resilience and Momentum (20 April 2020 -30 April 2020)mentioning
confidence: 99%
“…In this situation, in order to ensure New Zealanders maintained the social rules which helped control the outbreak, Prime Minister Jacinda Ardern recalls the memory of ancestors who fought in World War II, emphasizing the importance of sacrifice and national spirit. This imagery forms part of an 'everyday hero' crisis narrative which connects to values of hope and optimism for a brighter future (Liu et al 2020). The values of resilience and sacrifice are articulated in the following quotes:…”
Section: Phase 3: Resilience and Momentum (20 April 2020 -30 April 2020)mentioning
confidence: 99%
“…Citizens need to be informed about a possible threat and its implications (Guzmàn do Nascimento, 2018), preferably with "cues to action" (Hilyard, Quinn, Kim, Musa, & Freimuth, 2014). Public health organizations may consider shaping media coverage in such a way that it motivates appropriate public behavioral responses (Liu, Austin, Lee, Jin, & Kim, 2020). Instructions can be aimed at regular media (Bjørkdahl & Carlsen, 2017) as well as social media platforms (Guidry, Jin, Orr, Messner, & Meganck, 2017;Guzmán Do Nascimento, 2018).…”
Section: Domain V: Instructions To the Publicmentioning
confidence: 99%
“…The IDT typology was created based on the disease's mode of transmission and how government agencies categorized these IDTs (National Institutes of Health [NIH], 2012). Each of these diseases was considered to be most appropriate for either low or high predictability and controllability, based on previous research following the same typology (Liu et al, 2020).…”
Section: Stimulimentioning
confidence: 99%
“…The integration of risk and health communication strategies in infectious disease contexts is still developing (Guidry et al, 2017). Existing research has primarily focused on examining the use of media by various actors (i.e., public health organizations, the public, journalists) to communicate about infectious disease threats (IDTs) (e.g., Guidry et al, 2017;Liu et al, 2020;Odlum & Yoon, 2015;You et al, 2017). Other research examines individuals' information needs during an IDT and finds that individuals desire detailed information about threats, protective actions they should take, and how authorities are mitigating the threat (e.g., Wray et al, 2008).…”
mentioning
confidence: 99%