Televisual Pakistan

Vasudevan, Ravi; Thomas, Rosie; Srinivas, S. V.; Nair, Kartik; Mukherjee, Debashree; Hoek, Lotte; Siddique, Salma

doi:10.1177/0974927620903203

BioScope: South Asian Screen Studies

2019

DOI: 10.1177/0974927620903203

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Televisual Pakistan

Ravi Vasudevan

Rosie Thomas

S. V. Srinivas

et al.

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“…In foregrounding television, therefore, our goal is not simply to renew a plea to “make room for television” or to ignore and push past established and emergent paradigms in film studies or digital studies. As we outline below, the academic study of television in India and increasingly in other national and regional contexts in South Asia is a thriving inter-disciplinary affair (Akhtar 2019; Cheema 2018; Hashmi 2012; Osman 2020; Rahman 2020; Sen and Roy 2014; Vasudevan et al 2019). In developing the concept of televisual drag , our goal is to envision a more expansive intermedial framework that can open new sites and analytic frames for the study of global screen practices and cultural dynamics.…”

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Televisual Drag: Reimagining South Asian Film and Media Studies

Punathambekar

Chirumamilla

2022

Television & New Media

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This article engages with the history of television and television studies in South Asia to reflect on how “media” can be re-imagined as an object of analysis and critique. Questioning the analytic primacy accorded to film, we develop the concept of televisual drag and argue that bringing television to the fore can reveal different temporalities, modalities, and logics for the evolution of South Asian screen media, both in their past forms and current constitution. We critically engage with recent studies—of Indian women filmmakers, Pakistani comic shows and YouTube videos, and small-town video circulation in India—to illuminate the currents of televisual drag at work in contemporary media scholarship. We conclude by reflecting how how televisual drag might be a critical method for drawing insights from media histories, practices, and environments that do not or will not follow an easily comprehensible path toward a seemingly inevitable digital horizon.

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confidence: 99%

Televisual Drag: Reimagining South Asian Film and Media Studies

Punathambekar

Chirumamilla

2022

Television & New Media

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Television

Kumar

2021

BioScope: South Asian Screen Studies

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The convergence of traditionally distinct media such as print, broadcasting, cable, cinema, computers and mobile phones has necessitated a radical re-definition of television. In this new media environment of technology, media and telecommunications (TMT) convergence, television is everywhere inside and outside the home. Big screen TVs are commonplace in urban public spaces such as malls, airports, railway stations and on facades of buildings. At the same time, mobile phones, tablets and computers enable audiences to watch TV alone at home or out in the street. With converging technologies and changing modes of viewership, television programmes and paratexts are now produced in different formats for distribution on multiple media platforms. In short, television is an increasingly fragmented and multidimensional medium (Spigel, 2004). This entry examines how television has transformed in South Asia and discusses how traditional and new players are competing and collaborating to deliver content on multiple platforms.Media scholars and industry analysts describe TMT convergence as a 'seismic shift' away from traditional 'family TV viewing' towards 'individualistic entertainment' (Menon, 2019). The concept of 'family TV viewing' is often represented through the familiar image of a modern family seated in front of the TV set. This concept is particularly relevant in South Asia where governments have used television as an ideological medium for representing the diversity of television families at home in terms of a unified 'national television family' in the homeland (Mankekar, 1999). As former colonies of the British Empire, countries in South Asia -Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka -have shared histories of anti-colonial struggles that have powerfully shaped nationalist ideologies in the region. After Independence, the nascent postcolonial nation-states used broadcasting as a public service medium to disseminate national programming focused on developmental issues such as agriculture, literacy, national integration, education, health and family welfare (Rajagopal, 2001). The developmental mission of broadcasting is best illustrated in the Satellite Instructional Television Experiment which was conducted in 2,400 villages in six states in India in [1975][1976]. The goals of the developmental mission have been twofold: to modernise the postcolonial nation-state using centralised public infrastructure such as broadcasting; and to sustain the hegemony of nationalism by using television to stimulate political unity and economic growth (Mitra, 1993, pp. 32-33).

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Televisual Pakistan

Cited by 2 publications

References 7 publications

Televisual Drag: Reimagining South Asian Film and Media Studies

Televisual Drag: Reimagining South Asian Film and Media Studies

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