“…The messages conveyed via the media can impact health behavior change (Wakefield, Loken, and Hornik, 2010) as well as generate emotional arousal (Lemal and Van den Bulck, 2009). Research has generally shown that exposure to disease-related information on the media is likely to induce greater risk perception and emotions (Lemal and Van den Bulck, 2010). Evidence has demonstrated that risk perception and emotions such as fear or worry may influence protection motivations and health actions including sun protection (Cameron, 2008) and vaccination (Brewer et al, 2007) for example.…”