Television and the Internet

Назаров, Михаил Михайлович

doi:10.1080/10611428.2017.1274995

Cited by 2 publications

(4 citation statements)

References 10 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Media consumption patterns have been a central topic of audience research in marketing and communication studies (Jordaan et al 2011;Nazarov 2017;Schrøder 2015). The use of consumer goods correlates broadly with traditional and digital media consumption (Schrøder 2015).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Theories of media consumption have different approaches to explain media consumption habits and patterns (Jordaan et al 2011;Nazarov 2017;Schrøder 2015). One such an approach is through the lens of the seven "worthwhileness" dimensions, namely time spent, public connection, normative pressures, participatory potential, price, technological appeal and situational fit (Schrøder 2015), a framework that helps to compare consumer media consumption.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…To address the relationship between traditional and digital media in terms of consumption patterns (Jordaan et al 2011) this study broadly presents representations of media consumption habits and patterns. Previous studies were based on online news and the credibility of communication (Jordaan et al 2011;Nazarov 2017;Schrøder 2015); the researchers did not examine the media consumption habits and patterns in the context of device usage. For example, the researchers focused on the ways in which people use and consume different media in diverse media materialities and communicative practices (Damásio et al 2015).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…- Jordaan et al 2011;Schrøder 2015), the time dimension was applied to this study (Nazarov 2017). To assess the instrument's content validity and applicability, the first version underwent a process of engaging experts and a pilot study.…”

Section: Measurementsmentioning

confidence: 99%

See 3 more Smart Citations

The relationship between traditional and digital media as an influence on generational consumer preference

Nhedzi

2018

COMM

View full text Add to dashboard Cite

Marketers, advertisers and media planners often turn to reliable data on target markets to make decisions regarding the selection and use of media, allowing practitioners to communicate the message optimally and cost-effectively to the target audience. Decisions in media planning and media selection are only possible if information on media use patterns is up-to-date. Hence, understanding media consumers allows marketers to tailor specifically to a target market. This article presents an initial inquiry into preferences between traditional media and digital (online) media. With a better understanding of consumer preference between traditional and digital media platforms, practitioners could significantly improve media allocation. By applying a uses and gratifications approach to the concept of media use, the author conducted a crosssectional questionnaire survey (n=558). A t-test analysis of the findings indicated a significant difference in time spent on traditional media (m=3.60) over time spent on digital media (m=2.63) (t(555) = 20.73, p < .05). The results revealed differential patterns across different media (traditional and digital); differences are most often based on the demographic variables. The data indicated that statistically significant differences in media consumed are more a function of whether or not people are employed and have completed their studies than age group per se. Accurate audience measurement remains complex due to media consumers' mobility and wide variety in the media environment. However, the findings can be used as a guideline for media planners and advertising agencies when planning to target an exact audience at the right time on the right platform.

show abstract

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Measurementsmentioning

confidence: 99%

See 2 more Smart Citations

The relationship between traditional and digital media as an influence on generational consumer preference

Nhedzi

2018

COMM

View full text Add to dashboard Cite

show abstract

CSR Communication in the Digital Age

Nicoli

Komodromos

2019

Cases on Corporate Social Responsibility and Contemporary Issues in Organizations

View full text Add to dashboard Cite

The purpose of this chapter is to explore, describe, and offer new directions on corporate social responsibility (CSR) communication in the digital age. CSR communication is in a state of flux as organizations adapt to technological transformations and new communication approaches conducive to the digital age. The chapter draws on current strategic communication trends and CSR communication literature to underline new theoretical and practical implications. The chapter explicates the relationship between CSR, strategic communication, and more recent forms of CSR communication via digital platforms. The Bank of Cyprus is considered as a case study to illustrate how one largely structured organization applies current approaches of CSR communication.

show abstract

Television and the Internet

Cited by 2 publications

References 10 publications

The relationship between traditional and digital media as an influence on generational consumer preference

The relationship between traditional and digital media as an influence on generational consumer preference

CSR Communication in the Digital Age

Contact Info

Product

Resources

About