Television Advertising Exposure and Children's Nutritional Awareness

Wiman, Alan R.; Newman, Larry M.

doi:10.1177/009207038901700208

Cited by 6 publications

(6 citation statements)

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“…Based on national statistics about labour force participation for women aged 25-44 years, about 59% were in the work force. Advertising has been linked to beliefs about and preferences for heavily sugared foods 13,19 and some types of flavoured beverages. 16 The age range of mothers in our study fitted within the 25-44 years and slightly more mothers were in paid-employment than the national average.…”

Section: Discussionmentioning

confidence: 99%

“…18 In regard to advertising targeted at children, mothers were concerned about the sugar content of foods and trickery/gimmicks used by advertisers. Advertising has been linked to beliefs about and preferences for heavily sugared foods 13,19 and some types of flavoured beverages. 13 Wiman and Newman 19 found that exposure of children to non-child-oriented commercials correlated with higher nutritional scores.…”

Section: Discussionmentioning

confidence: 99%

“…Advertising has been linked to beliefs about and preferences for heavily sugared foods 13,19 and some types of flavoured beverages. 13 Wiman and Newman 19 found that exposure of children to non-child-oriented commercials correlated with higher nutritional scores. As shown in Table 4, mothers were knowledgeable about the persuasion intent of advertising targeted at children and were generally negative about advertising/commercials, including the persons who appeared in commercials.…”

Section: Discussionmentioning

confidence: 99%

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Consumer goals/skills that mothers want their children to learn

Carruth

Skinner

2001

Int J Consumer Studies

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The study purpose was to assess consumer practices and attitudes of mothers (n= 117), and consumer goals/skills that their children were to learn. Mothers with at least one child aged 5–9 years were recruited from an ongoing study and through posters, flyers and referrals. Mail‐out surveys included a validated consumer questionnaire and requests for information related to socioeconomic status (SES), age, paid‐employment and gender/age of children. Responses were analysed using SAS, Cronbach’s alpha and qualitative analyses. Results indicated that mothers were of middle/upper SES and had 2.3 children/family, and 64% were in paid‐employment. Mother–child co‐shopping and mothers’ role modelling were major means of teaching consumer goals/skills. Children were to learn about getting the best buy and quality for the money, cost/unit comparison, being knowledgeable about products and avoidance of impulse buying. Mothers were consciously consumer training their children.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

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Consumer goals/skills that mothers want their children to learn

Carruth

Skinner

2001

Int J Consumer Studies

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“…Little attention has been directed to examining the effect of television programming on nutrition cognitions and intended behaviours 11,28–32 . Most published research has focused on television advertisements with almost no attention to television programmes.…”

Section: Introductionmentioning

confidence: 99%

“…26,27 Little attention has been directed to examining the effect of television programming on nutrition cognitions and intended behaviours. 11,[28][29][30][31][32] Most published research has focused on television advertisements with almost no attention to television programmes. Given the scarcity of research on the effect of informal learning about nutrition from television programmes, the hours children invest in watching television programmes, the pervasiveness of nutrition information in programmes and the increased prevalence of nutrition-related health conditions in children, an investigation of the influence of television programmes on children is warranted.…”

Section: Introductionmentioning

confidence: 99%

Effect of a television programme on nutrition cognitions and intended behaviours

Byrd‐Bredbenner

Grenci

Quick

2010

Nutrition & Dietetics

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Aim: The present study examined the effect of nutrition‐related information in the Lisa the Vegetarian episode from the prime‐time television series The Simpsons on children's nutrition cognitions and intended behaviours. This episode was chosen because its storyline is rich in nutrition‐related information. Methods: The sample was girls aged 9 and 10 years from New Jersey in the USA who were assigned to either the treatment group (n = 34) or control (n = 37). At the pretest, both study groups completed a self‐administered questionnaire that measured nutrition cognitions (knowledge, outcome expectations, attitude and perceived norms) conveyed in the programme and intended behaviours related to vegetarianism. At the post‐test, administered 7 to 14 days later, the control group again completed the questionnaire. The treatment group viewed the television programme and completed the questionnaire. At the follow‐up post‐test, administered 7 to 14 days after the post‐test, both groups again completed the questionnaire. Results: Analysis of covariance, with pretest score as the covariate, revealed that the treatment group mean post‐test and follow‐up post‐test knowledge and intended behaviour scores were significantly more positive and attitude scores were significantly more negative than the control group. Conclusion: Study findings indicate that television programmes must be recognised as an important vehicle for conveying nutrition‐related information that affects children's cognitions and intended behaviours.

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