Television advertisements create false memories for competitor brands.

Sherman, Susan M.; Follows, Hannah; Mushore, Alexander B.R.; Hampson-Jones, Kathleen; Wright-Bevans, Katie

doi:10.1016/j.jarmac.2014.06.001

Cited by 12 publications

(11 citation statements)

References 37 publications

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“…These experiments exemplify the role of NFC and encoding tasks in the production of associative false memories, (e.g., Graham, 2007;Leding, 2011) and extends existing work in consumer false memory (Sherman, 2013;Sherman et al, 2014). For NFC, this serves to clarify the nature and qualitative characteristics of false memory effects produced by this variable as first suggested, but not assessed, by Graham (2007).…”

Section: General Overview and Summarysupporting

confidence: 63%

Associative false consumer memory: effects of need for cognition and encoding task

Parker

Dagnall

2017

Memory

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Two experiments investigated the effects of product-attribute associations on false consumer memory. In both experiments, subjects were presented with sets of related product attributes under incidental encoding conditions. Later, recognition memory was tested with studied attributes, non-studied but associated attributes (critical lures) and non-studied unrelated attributes. In Experiment 1, the effect of Need for Cognition (NFC) was assessed. It was found that individuals high in NFC recognised more presented attributes and falsely recognised more associative critical lures. The increase in both true and associative false memory was accompanied by a greater number of responses that index the retrieval of detailed episodic-like information. Experiment 2, replicated the main findings through an experimental manipulation of the encoding task that required subjects to consider purchase likelihood. Explanations for these findings are considered from the perspective of activation processes and knowledge structures in the form of gist-based representations.

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Section: General Overview and Summarysupporting

confidence: 63%

Associative false consumer memory: effects of need for cognition and encoding task

Parker

Dagnall

2017

Memory

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“…Subsequently, participants were tested a week after they watched the ads. The results showed that over time, the amount of true memory was decreased, and more false memory was formed for the participants (Susan M. Sherman et al, 2015), (Ost et al, 2013), (Budson et al, 2006).…”

Section: Discussionmentioning

confidence: 99%

Comparing Autobiographical Brand Images and Neutral Images Regarding False Memory Formation

Shabani

Salehi

Khosrowabadi

2022

BCN

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Consumers’ prior experiences shape an episodic memory which largely influences their decision-making process. This episodic memory is mainly linked to cognitive and emotional perception and we know that a brand image influences our cognitive and emotional perception. Nevertheless, it has not been well described how autobiographical memories of brand images differ from those of other types of images. In this study, we hypothesized that brand pictures have a higher chance to create false memories as compared to neutral ones. We investigated this hypothesis using the Deese–Roediger–McDermott paradigm with lists of brand pictures from the local market and associated neutral images from the international affective picture system. Thirty graduate students were exposed to image stimuli followed by a distractor task and a recognition task. After the test of normality, reaction times, and false recognition rates of brands and neutral images were statistically compared using a pairwise t-test. The results showed a significant decrease in reaction times and an increase in false recognition rates of brand pictures as compared to neutral ones. Interestingly, the effect of gender on the creation of false memory by autobiographical brand images was not significant. We hope these findings could pave the way for a better understanding of the false memory mechanism.

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“…Advertising is a double-edged sword, some advertising, the information is passed out, but the brand has come down. Advertising is not effective on behalf of all, consumer recognition of the brand and can not through advertising investment or increase in sales [1,2].…”

Section: Introductionmentioning

confidence: 99%