Televisa en la telaraña mediática: un caso de metodología inductiva en la investigación sobre Poder y Comunicación

Abstract

Desde la perspectiva histórica y el Enfoque Estructural se aporta una prueba empírica de la mundialización de la Comunicación mediante la concentración y diversificación del capital. Se parte del caso del grupo Televisa (México) para comprender ámbitos más amplios del mundo occidental. No hay barreras para la circulación libre de los grandes capitales, la Comunicación no es una excepción, forma parte de una macroestructura empresarial junto a otros sectores productivos. La unión entre el “viejo” sistema mercantil y el nuevo, derivado de las tecnológicas y otros campos, es obvia. Es la estructura mundial de poder que se erige en prevalente.

Analysis of national scientific domains in the journalism discipline (scopus, 2003–2019)

“…Globalization and digitization now mark professional strategies in an increasingly fluid environment (Bauman, 2003), and, from the academic perspective, the borders are becoming blurred (Trillo, 2021). These have traditionally marked the separation between the three main branches From a structuralist perspective, the axis of current research about the media system, it is also increasingly necessary to understand that we are moving in an environment in which 'everyone is related to everyone (or on the way to being so)' and 'we are faced with a totalizing situation' that refers to a 'mediatic spiderweb' (Reig, 2010(Reig, , 2011 dominated by large conglomerates where journalism comes into play together with geopolitical factors and actors completely unrelated to the traditional media playing-board. 'Communication-journalism', as Reig puts it, 'is just one more economic and articulated activity, just another part of the primary power within a macrostructure called the market economy.…”