Abstract:Telemarketing is a promotion that is considered effective for promoting a product to consumers by telephone, other than that telemarketing is easier to accept because of its direct nature of offering products to consumers. Telemarketing is also considered to help increase a company's revenue. The problem of predicting the success of a bank's telemarketing data must be done using machine learning techniques. Machine learning used in the available historical data is a bank dataset of 45211 instances at 17 featu… Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.