Wiley Encyclopedia of Management 2015
DOI: 10.1002/9781118785317.weom130019
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Technology Strategy

Abstract: Technology strategy represents managers' efforts to think systematically about the role of technology in decisions affecting the long‐term success of the organization.

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Cited by 2 publications
(3 citation statements)
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“…The third cycle was the workshop -Technology, whose aim was to analyze the technology solutions that enable the company to achieve the characteristics of products identified in the second workshop. According to Floyd & Wolf (2010), technology strategy guide the company in the acquisition, development and application of technology in order to obtain competitive advantage, which means to determine which are the main relevant technologies to be developed for the future company and also to develop skills to create and produce from it. Table 6 shows the form with the identification of the main technologies involved in developing the product studied.…”
Section: Third Cyclementioning
confidence: 99%
“…The third cycle was the workshop -Technology, whose aim was to analyze the technology solutions that enable the company to achieve the characteristics of products identified in the second workshop. According to Floyd & Wolf (2010), technology strategy guide the company in the acquisition, development and application of technology in order to obtain competitive advantage, which means to determine which are the main relevant technologies to be developed for the future company and also to develop skills to create and produce from it. Table 6 shows the form with the identification of the main technologies involved in developing the product studied.…”
Section: Third Cyclementioning
confidence: 99%
“…Strategic planning processes are: mission definition, objectives setting, external analysis, internal analysis, strategic choice, strategy implementation and competitive advantages [51]. Technology strategy represents managers’ efforts to think systematically about the role of technology in decisions affecting the long-term success of the organization [52]. While formulating technology strategy, an organization needs to review its core technologies, position itself relative to technology development, and respond to the technology standards.…”
Section: Related Workmentioning
confidence: 99%
“…While formulating technology strategy, an organization needs to review its core technologies, position itself relative to technology development, and respond to the technology standards. Technological pioneering strategy can be classified as market pioneers, quick-followers, late-entrants and strategic alliances [52]. Strategic choices can be also divided into two large categories, business-level strategies and corporate-level strategies [51], so as to balance the distribution of strategic planning responsibility between the top management and the operational managers.…”
Section: Related Workmentioning
confidence: 99%