“…Schnaars (1994) shows that late entrants overtake pioneers in various markets, including high-tech industries such as personal computers and cameras, as well as low-tech categories such as food processors, ballpoint pens, and light beer. According to this view, firms can exploit the innovator's efforts in developing products and markets and then overtake it with their improved products (Berber et al, 2013;Daim et al, 2013;Grabowski, 2006;Shankar et al, 1998;Zhang and Markman, 1998). This is, as an imitation strategy, a wiser choice for firms that want to gain a competitive advantage (Kale and Little, 2007;Zheng Zhou, 2006).…”