Technology-enabled well-being in the era of IR4.0: marketing and public policy implications

Abstract

Purpose Technological progress and the advancement of the 4th Industrial Revolution (IR 4.0) are well underway. However, its influence on the transformation of core sectors from the perspective of consumer well-being remains under-explored. Seeking to bridge this gap in the marketing and public policy literature, this study aims to propose a conceptual framework to explicate how data-driven, intelligent and connected IR 4.0 technologies are blurring traditional boundaries between digital, physical and biological domains. Design/methodology/approach This is a conceptual paper using primarily a literature review of the field. The authors position the work as a contribution to consumer well-being and public policy literature from the lens of increasingly important in our technology-integrated society emerging technologies. Findings The authors define and conceptualize technology-enabled well-being (TEW), which allows a better understanding of transformative outcomes of IR 4.0 on three essential dimensions of consumer well-being: individual, societal and environmental. Finally, the authors discuss public policy implications and outline future research directions. Originality/value The authors highlight specific gaps in the literature on IR 4.0. First, past studies in consumer well-being did not incorporate substantial changes that emerging IR 4.0 technologies bring, especially across increasingly blurring digital, physical and biological domains. Second, past research focused on individual technologies and individual well-being. What is unaccounted for is the potential for a synergetic, proactive effect that emerging technologies bring on the aggregate level not only to individuals but also to society and the environment. Finally, understanding the differences between responses to different outcomes of technologies has important implications for developing public policy. Synergetic, proactive effect of technologies on core sectors such as healthcare, education, financial services, manufacturing and retailing is noted.

Integrating behavioral science into operational risk management: A new paradigm for the FMCG sector

“…Similarly, personalized recommendation systems employ algorithms informed by behavioral science principles to enhance user engagement and satisfaction in e-commerce and entertainment platforms. These advancements in technology-enabled behavioral interventions have far-reaching global implications, transcending geographical boundaries and industry sectors (Roy et al, 2023).…”

Організаційно-Економічний Механізм Публічного Маркетингу В Системі Сталого Розвитку Територіальних Громад

“…Аналіз наукових публікацій дозволив визначити теоретико-методичні підходи до специфіки публічного маркетингу та сталого розвитку територіальних громад, зокрема, використані дослідження авторів: Вакуленко В., Кондратенко М., McGillivray, D., Walters, T. and Guillard, S., Liberato, P., Sousa, B.B., Costa, M. and Liberato, D., Roy, A., Bakpayev, M., Boninsegni, M.F., Kumar, S., Peronard, J.-P. and Reimer, T., Угоднікова О.І. [1][2][3][4][5] та інші автори.…”

“…Дослідження також зосереджує увагу на вивченні позитивного впливу публічного маркетингу на ефективність залучення інвестицій в територіальні громади. Аналіз ринку показує, що громади, які успішно використовують публічний маркетинг, здатні привертати інвестиції для реалізації сталих проектів та розвитку інфраструктури [3][4].…”