“…This choice is determined by the time and resource costs, the efforts that need to be made to take environmental actions, and the determining factor here is what people consider rational for themselves (i.e., the values of an economy of unlimited growth or a green economy values, which will be the basis for the actions taken) (Kollmuss and Agyeman, 2002). Summarizing the meta-studies, it is possible to say that the higher the level of convenience of the technological infrastructure and the greater the control by institutions, as well as the higher the level of an individual's sense of personal responsibility for the actions performed, the more likely it is to practice ecologicalsustainable practices and strengthened environmentally friendly norms of behavior are (Steg and Vlek, 2009;Chernovich, 2013). Mega-events act as an institution where it becomes possible to model from scratch a technologically convenient infrastructure that solves local social, environmental, and economic issues, creating new social and environmental practices throughout the life cycle through a system of sanctions and rewards affecting streamlining the process, ensuring proper levels of "comfort" characteristic for different categories of citizens.…”