“…There are many general types of innovation, including those identified by Dey (2012) as external: product, service, business model, process, organizational, brand and communication innovation. Ezzi and Jarboui (2016) explored the influence of innovation on the financial and social performance of organizations, while Shaffer et al (2016) attempted to identify the kind of influence that innovation may have on organizational performance; on the other hand, Marinković et al (2016) investigated whether innovation can be an assessment tool for government performance, while Kamasak et al (2016) examined the relationship between innovation and performance in general.…”