Technology Acceptance Model (Tam) for Pharmaceutical Marketing Executives: Validation and Implications for Human Resource Management
Theophilus Ehidiamen Oamen
Abstract:The technology acceptance model (TAM) is a popular measure of user adoption and acceptance of technology. The pharmaceutical marketing industry has largely incorporated technology-based applications to enhance operational efficiency, effectiveness, and client engagement in the past decade. No study has explored user acceptance by pharmaceutical executives in the context of technology's impact on performance. The study aims to explore the relationship between perceived ease of use (PEOU), perceived usefulness (… Show more
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