Technologies of Manipulation During the Presidential Elections of 1999 in Ukraine

Abstract

The article examines the election campaigns of the late twentieth century. in Ukraine and proved, that they operated manipulation technologies. The state was democratizing the political system, adoption of new election legislation, transition to a mixed electoral system; political pluralism was formed, the number of parties has increased significantly, the struggle for power intensified. With each subsequent election campaign (presidential, parliamentary), the political struggle intensified, and voter engagement technologies have become more vulnerable. The author proves, that the ways and purposes of application of technologies depend on motivations of subjects of the power, as: obtaining, exercising and retaining power; the desire to achieve political and social results, most profitable for pragmatic actors, although this may run counter to collective goals. In Ukraine, democratic processes are not yet complete, traditions of democracy and stable political institutions are absent. Instead, manipulation technologies, electoral engineering, which are aimed at limiting the actions of competitors and creating favorable conditions for their own victory. This prevents the formation of certain restraints, barriers to manipulation technologies, familiar to many civilized democracies.