“…Against this background, for the development of the MM, the success factors that have been recognized in previous research were first brought together and assigned to the three perspectives -technology, market and founder (Table 1). (Dickel, 2009;Schmidt, Heinrichs, & Walter, 2011) high level of innovation patentability (Poponi, Braccini, & Ruggieri, 2017;Nerkara & Shaneb, 2003;Preston, 2001;Hasenauer, 2014;Hemer, Berteit, Walter, & Göthner, 2006) clear technology differentiation (Shane, 2004;Hemer, Berteit, Walter, & Göthner, product orientation (Roberts, 1991) wide range of applications (Shane, 2004) high growth industry (Helm & Mauroner, 2007) good availability of qualified employees (Helm & Mauroner, 2007) MARKET market research and analysis (Hemer, Berteit, Walter, & Göthner, 2006;Dickel, 2009;Helm, Mauroner, Dowling, & Pöhlmann, 2013;Cleyn, Jacoby, & Braet, 2009;Zahradnik, Leitner, Raunig, Dömötör, & Jung, 2020) advanced product marketing and sales strategy definition (Hemer, Berteit, Walter, & Göthner, 2006;Cleyn, Jacoby, & Braet, 2009) FOUNDER personality and motivation: achievement motive, self-reliance, leadership, tolerance of ambiguity, creativity/curiosity, internal control conviction, assertiveness, passion, learning orientation, personal commitment, willingness to take risks, etc. (Bigliardi, Galati, & Verbano, 2013;Fallgatter, 2002;Oberländer, 2017;Cromie, 2000;Jacobsen, 2006;Shane, 2004); (Hemer, Berteit, Walter, & Göthner, 2006;Bernhard, 2009;Poponi, Braccini, & Ruggieri, 2017;…”