Technological transformations in radio: interactions as a possibility to attract and bring the listener
André Crepaldi,
Eduardo Martins Morgado
Abstract:With profound technological transformations, radio has once again shown its ability to reinvent and survive the emergence of new means of communication. This fact first occurred in the 1950s with the appearance and popularization of television in Brazil and, more recently, with the expansion of the web. The development of digital media allowed radio to modify its form of transmission, reception and interaction with the listener, changing what was previously known about the medium. The article deals with the te… Show more
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