Technological Diversification: A Systematic Review of Antecedents, Outcomes and Moderating Effects

Abstract

Technological diversification has been linked to a wide range of phenomena, including financial performance, innovation, product diversification and inter‐organizational relationships. This is the first systematic review of this literature and provides an overview of its historical development and conceptual foundations. It finds that the role of contingency factors impacting the positive relationship between technological diversification and financial performance needs further exploration. Also, it finds that the research on the links between technological diversification and inter‐organizational relationships requires consolidation. This paper suggests three avenues for further research. First, it sets out an agenda for identifying the antecedents of technological diversification. Second, it identifies contextual factors that could shape the relationship between technological diversification and performance. Third, it argues that technological diversification research must engage with contemporary technological and organizational developments such as digital organizations, open boundaries and networks.

Collaboration and Internationalization of SMEs: Insights and Recommendations from a Systematic Review

“…We therefore advocate the undertaking of collaborative research to develop multinational comparative studies because there are differences in the institutional characteristics of, for example, developing, emerging, and developed countries (Ceipek et al . 2019).…”

Digital Transformation Through Exploratory and Exploitative Internet of Things Innovations: The Impact of Family Management and Technological Diversification*

“…As a result, in the analysis of the tensions between departing from the firm’s existing knowledge base and maintaining continuity with current R&D trajectories, a firm’s technological diversification gains increased explanatory power in understanding whether the focus on exploratory/exploitative innovation activities in the IoT domain is fostered/hindered by the TMT. Notably, technological diversification reflects the breadth of a firm’s technology base, and so the potential to manage different technological knowledge (Ceipek et al, 2019). Still, it may have downsides that hamper, instead of pushing (e.g., Leten et al, 2007) the TMT intention to engage in innovation activities.…”

“…Technological diversification reflects the choice to diversify a firm’s technological resource base over a broader range of different technological fields and areas (Ceipek et al, 2019; Granstrand and Oskarsson, 1994). It defines the breadth of a firm’s knowledge system and technological competencies (Lai and Weng, 2014; Quintana‐García and Benavides‐Velasco, 2008; Piscitello, 2000).…”

“…In specific, this study asks if the distinctive characteristics of firms with family managers, such as their focus on family-centered noneconomic goals, long tenure, emotional ties to existing assets, and rigid mental models, lead to less engagement in the development of IoT innovations that are distant from a firm's existing technology base (i.e., exploratory IoT innovations) compared to exploitative IoT innovations. In addition, it investigates whether this family management-exploratory IoT relationship is influenced by the diversification of the firm's current technology base (Ceipek, Hautz, Mayer, and Matzler, 2019).…”

A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?

“…By following the mapping and classification style of previous studies (Adams et al 2016 ; Bembom and Schwens 2018 ; Bocconcelli et al 2018 ; Ceipek et al 2019 ; Klang et al 2014 ; Nguyen et al 2018 ; Popay et al 2006 ; Tranfield et al 2003 ; Zahoor et al 2020 ), the theoretical categorisation depicts that the five literary grounds titled as RBT/RBV, Upper Echelons Theory, Organisational Learning theory, Dynamic Capability Theory/DCV, and Institutional Theory are the most influential ones in terms of constructs projected and notable research studies. This projects that the marketing analytics can be better explained by utilisation of the theoretical paradigm provided by the above, which could pave the way for further deeper studies.…”