2018
DOI: 10.2139/ssrn.3419670
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Technological Change, Campaign Spending and Polarization

Abstract: We focus on changes in technology and campaign management to study the documented simultaneous increase in campaign spending and polarization. In our model, some voters are ideological while others are impressionable. If the distribution of voters between types is endogenous and depends on parties' platform choices, our results show that a) an increase in the effectiveness of electoral advertising or a decrease in the electorate's political awareness, surely increases polarization and may also increase campaig… Show more

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Cited by 8 publications
(12 citation statements)
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References 44 publications
(64 reference statements)
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“…For example, when inequality is high, the opportunity costs of activism for poorer (richer) segments of the electorate is substantially lower (higher). However, if the participation rates in partisan activism are much higher among the more affluent sections (with a greater cost elasticity), then this distortion could explain the increased partisanship and political polarization in the U.S. politics (see, e.g., Balart et al, 2018). These observations further suggests that any policy reform that decreases dependence on grassroots activism, like public funding of electoral campaigns, or campaign finance deregulation à la 2010 Citizens United v. FEC ruling, crowds out the demand for activism and increases polarization, in line with the predictions of my theoretical model.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…For example, when inequality is high, the opportunity costs of activism for poorer (richer) segments of the electorate is substantially lower (higher). However, if the participation rates in partisan activism are much higher among the more affluent sections (with a greater cost elasticity), then this distortion could explain the increased partisanship and political polarization in the U.S. politics (see, e.g., Balart et al, 2018). These observations further suggests that any policy reform that decreases dependence on grassroots activism, like public funding of electoral campaigns, or campaign finance deregulation à la 2010 Citizens United v. FEC ruling, crowds out the demand for activism and increases polarization, in line with the predictions of my theoretical model.…”
Section: Discussionmentioning
confidence: 99%
“…For example,Balart, Casas, and Troumpounis (2018) study how changes in campaign technology affects contributions and electoral competition between candidates. 11 The distributional assumption helps clear analysis of the main trade-offs involved.…”
mentioning
confidence: 99%
“…Finally, Balart et al [34] study a spatial model of communication technology and advertising expenditure. In their model, candidates first choose platforms.…”
Section: Relevant Literaturementioning
confidence: 99%
“…The current paper also studies platform polarization, but suggests that the reason is that voters perceive valence and policy to some degree as complements. Ashworth and Bueno de Mesquita (2009) and Balart et al (2018) study endogenous investments in valence when increasing platform polarization shifts voters attention from valence to policy issues. In these papers the mechanism is not from valence to endogenous platform polarization but from platform polarization to endogenous valence.…”
Section: Introductionmentioning
confidence: 99%