The contents of this work are based on more than four years of full-time research. During this time, I have been part of the staff of Aalto University, Finland and Universitat Politècnica de Catalunya (UPC), Spain under the SELECT+ PhD Programme. While finishing my bachelor studies in Mexico City, I became more aware of the world changing around me as murmurs of climate change began. I went to Germany, Denmark and Portugal during my Master studies on a quest to understand various topics about environmental concerns and how to tackle them from the engineering, chemical and managerial perspectives. I then realized that in order to decrease consumption of fossil derivatives, valorization of waste into chemicals and fuels could be the answer. Fortunately, I found a project that met my expectations converting side-streams from the pulp and paper industry into value-added chemicals. During my doctoral studies I had the opportunity to read This Changes Everything (Naomi Klein 2014), which is an eye-opening text on the climate crisis, and still grants reasons to hope. In order to complete this, we need to act now. My hope is that research in this field will point toward a greener approach in the production of chemicals and fuels.