Identity federations operating in a business or consumer context need to prevent the collection of user data across trust service providers for legal and business case reasons. Legal reasons are given by data protection legislation such as [1].Other reasons include business owners becoming increasingly aware of confidentiality risks that go beyond traditional information security, e.g., the numbers of authentications to an EDI service might provide insights into the volume of invoices, from which one could derive insider information. This paper proposes extended technical controls supporting three privacy requirements: a) Limited Linkability: Two service providers cannot link data related to a user without the help of a third party, using neither an identifier nor other identifying attributes like email addresses or payment data; b) Limited Observability: An identity provider cannot trace which services a user is using without the help of a third party; c) Non-Disclosure: Attributes provided to the service provider by an attribute provider are not disclosed to the identity provider or an intermediate service broker.Using a hub-and-spoke federation style following the privacy-by-design principle, this reference architecture addresses the privacy controls mentioned above.