“…Economic barriers refer to difficulties in accessing credit, insufficient and unstable available funding, high risk for investors and financial institutions ( Sorrell et al, 2004 ; Thollander et al, 2010 ; Galarraga et al, 2011 ; Castellazzi et al, 2017 ; Gupta and Gregg, 2017 ). Institutional barriers are related to political obstruction, conflicting guidelines in the governance structure, and lack of policy coordination ( Langlois-Bertrand et al, 2015 ; Bithas and Nijkamp, 2017 ; D’Oca et al, 2018 ; Cattaneo, 2019 ). Behavioural barriers refer to low awareness about energy efficiency and non-energy benefits, lack of information or behavioural anomalies in processing information, lack of trust, customer attitude, lifestyle, etc ( Lah, 2015 ; Frederiks et al, 2015 ; Gupta and Gregg, 2017 ; Labanca and Bertoldi, 2018 ; Gillingham and Tsvetanov, 2018 ; Biresselioglu et al, 2018 ; Ebrahimigharehbaghi et al, 2019 ).…”