Team identification, motives, and behaviour: a comparative analysis of fans of men’s and women’s sport

An Agent-Based Model of Emotion Contagion and Group Identification: A Case Study in the Field of Football Supporters

“…When a person strongly identifies with a group, the emotional influence of in-group members was found to be stronger than that of people outside their group [3,4]. Further, the tendency of a person to identify with a team was found to correlate with his/her desire to belong to a social group [5].…”

“…For the away team we assumed the percentage of fanatic supporters is double that of the home team. This assumption is inspired by literature suggesting that people who identify less with a team are more likely to favour practicality in their decision to attend a game [3], while away games generally require higher costs and effort. A higher proportion of fanatic supporters increases the number of agents that invade the pitch and that leave the stadium, especially in the case of a home loss (Fig.…”

“…By identifying with a group, the group becomes to an extent part of the psychological self, such that events that affect the group are also felt by the individual. People who identify stronger with a group are more susceptible for shared sentiment and empathy for group members compared to people outside the group [3,4]. They are also more likely to interpret events that impact the group as if these were directed to themselves, feeling for example success and failure of the group as their own [3].…”

“…People who identify stronger with a group are more susceptible for shared sentiment and empathy for group members compared to people outside the group [3,4]. They are also more likely to interpret events that impact the group as if these were directed to themselves, feeling for example success and failure of the group as their own [3].…”

Unpacking the Women’s Sport Fan Experience: A Customer Journey Analysis

“…Mumcu, Lough and Coyner (2021) identified motivebased consumer segments through the examination of motives of professional women's softball consumers using the Sport Interest Inventory to explore consumer differences, where they found differences in each fan segments consumption intentions. Clarke et al (2022) examined fans' motives, team identification and behaviours in an effort to identify differences between fans of men's sports and women's sports. They found that identification was positively correlated with enhanced consumption behaviour for fans of both teams and with regard to women's sports fans, family was the least motivating factor (Clarke et al, 2022).…”