“…Emotions have awakened the interest of researchers for quite some time (Bagozzi et al, 1999;Kranzbühler et al, 2020). The study of emotional contagion has been the focus of various disciplines because different types of interactions, such as commercial transactions, team communication, and humanrobot interactions, can transfer emotions (Li et al, 2017;Wergin et al, 2018;Chen et al, 2019;Kuang et al, 2019;Matsui and Yamada, 2019;Mindeguia et al, 2021). Marketing research on emotional contagion has focused on understanding how positive or negative emotions converge in positive or negative consumer behavior (Hennig-Thurau et al, 2006;Dellarocas et al, 2007;Cowley, 2014;Kramer et al, 2014;Fox et al, 2018).…”