1964
DOI: 10.2307/373596
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Teaching the Teaching Assistant

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“…8 Though there still lacks specific study on middle school students' learning material purchase intention, in considerable documents, the purchase intention for learning materials in different stages is observed. [9][10][11][12] For instance, Zhou Wenhui and Wang Lige focused more on consumers' experience for training materials, and ascribed the favorable brand image of training institutions as one of the influential factors of purchase intention. 13,14 Middle school students' self-efficacy and purchase intention.…”
Section: Literature Reviewmentioning
confidence: 99%
“…8 Though there still lacks specific study on middle school students' learning material purchase intention, in considerable documents, the purchase intention for learning materials in different stages is observed. [9][10][11][12] For instance, Zhou Wenhui and Wang Lige focused more on consumers' experience for training materials, and ascribed the favorable brand image of training institutions as one of the influential factors of purchase intention. 13,14 Middle school students' self-efficacy and purchase intention.…”
Section: Literature Reviewmentioning
confidence: 99%