“…Likewise, informal decision-making also relies on intuitive and cognitive pathways of reasoning, and individuals successfully use this system in thousands of decisions that are made on a daily basis (Kahneman, 2011). However, individuals applying informal decision-making to issues that are complex and ill-structured such as SSIs may neglect to consider all relevant values, scientific information, solutions, and tradeoffs (Arvai, Campbell, Baird, & Rivers, 2004). These suboptimal decision-making process occurs because individuals sometimes rely on simple heuristics to make judgments and decisions (Gregory, Failing, Harstone, Long, McDaniels, & Ohlson, 2012;Kahneman, 2011).…”