Teaching Note

Hamblen, John W.

doi:10.1080/0899340900010409

Cited by 1 publication

(2 citation statements)

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“…Connected mobile devices such as tablets and smartphones continue to experience high rates of adoption while coexisting in a marketplace populated by competing platforms like television, radio, print, and computers (Gillett, 2012; Hamblen, 2013). Tablets, specifically, have seen a much faster rate of adoption than many competing technologically converged devices, including smartphones (Heggestuen, 2013).…”

Section: Introductionmentioning

confidence: 99%

“…Within the context of mass communication, tablets are converged media platforms that functionally provide aggregated access to content that would traditionally be found on television, radio, print, computers, and the Internet (Gillett, 2012; Hamblen, 2013). The form by which they provide this content is via a portable touch-screen display that generally ranges in screen size from 8.37 to 12 inches diagonal.…”

Section: Introductionmentioning

confidence: 99%

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Understanding Tablet Consumers

Chan‐Olmsted

Shay

2016

Journalism & Mass Communication Quarterly

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This exploratory study surveyed 379 undergraduate students at a southeastern university to investigate the factors that contribute to the consumer ownership of tablets, iPads, and dual adoption of both a tablet and smartphone. It also examines the factors that may predict a consumer’s likelihood to own a tablet in the future, given their current status as a non-owner. The findings consistently demonstrate the importance of perceived tablet usefulness, microblogging social media usage, and computer commerce in affecting tablet, iPad, and dual mobile device ownership.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%