2007
DOI: 10.1177/0273475306297380
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Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum

Abstract: Colleges of business administration are under continuing pressure to develop innovative courses to meet demands from the business community. At the same time, faculty members are facing increasing challenges in adopting innovative technologies because of the amount of risk and effort involved. This article examines the adoption of Marketplace, a purely experiential learning course, in an MBA curriculum. The investigation shows that group dynamics and product characteristics were two key factors in the success … Show more

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Cited by 98 publications
(75 citation statements)
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“…There is therefore a strong need to study information privacy in relation to individuals who use social networking sites. Purpose of the Study The current generation of students is growing up in a social environment that is progressively interactive and communication intensive (Li, Greenberg, & Nicholls, 2007). Interaction in social media and networking environments gives rise to issues such as privacy and security.…”
Section: Introductionmentioning
confidence: 99%
“…There is therefore a strong need to study information privacy in relation to individuals who use social networking sites. Purpose of the Study The current generation of students is growing up in a social environment that is progressively interactive and communication intensive (Li, Greenberg, & Nicholls, 2007). Interaction in social media and networking environments gives rise to issues such as privacy and security.…”
Section: Introductionmentioning
confidence: 99%
“…the matching of academic pairs from the two primary backgrounds in the delivery of a new applied course that combines finance and its relevant technological applications. Learning can also be advanced through experiential methods, particularly in ICT (Li, et al, 2007), and in collaboration with the industry when it comes to graduate internships and work placements. Li, et al (2007) also note that business schools have not generally been effective in teaching information systems.…”
Section: An Educational Curriculum For a Fintech-skills Portfoliomentioning
confidence: 99%
“…Experiential learning supports Bloom's perspective by promoting active learning (Kolb, 1984;Kolb & Kolb, 2005). Experiential learning enables more effective learning in the classroom (Granitz & Koernig, 2011;Hamer, 2000;Li, Greenberg, & Nicholls, 2007). Previous teaching innovations have adopted experiential learning tactics for digital marketing topics such as social media (Bacile, 2013), search engine optimization (Clarke & Clarke, 2014), and user-generated content (Payne, Campbell, Bal, & Piercy, 2011).…”
Section: Learning Objectivesmentioning
confidence: 99%