Teaching Culture: The Challenges and Opportunities of International Public Relations

Sokuvitz, Sydel; George, Amiso M.

doi:10.1177/108056990306600212

Cited by 10 publications

(5 citation statements)

References 3 publications

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“…Business culture influences language choices (Levin & Behrens, 2003;Mahin, 1998), and language choices in press releases targeted at media are important, as company image is controlled by media professionals (Levin & Behrens, 2003;Sokuvitz & George, 2003).…”

Section: Discussionmentioning

confidence: 99%

“…The findings lead us to ask how the language used in press releases seeks to reconcile opposing values related to a foreign investment and how the language use of press releases could be developed to better accommodate both ethical considerations and meeting economic goals of business. Business culture influences language choices (Levin & Behrens, 2003;Mahin, 1998), and language choices in press releases targeted at media are important, as company image is controlled by media professionals (Levin & Behrens, 2003;Sokuvitz & George, 2003).…”

Section: Discussionmentioning

confidence: 99%

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Corporate Responsibility in Communication

Lehtimäki

Kujala

Heikkinen

2011

Business Communication Quarterly

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The paper examines how the tensions of corporate responsibility are articulated and reconciled in a controversial situation of a foreign investment. We conducted a conventionalist analysis on the company press releases in a case where a Finnish forest industry company invested in a pulp mill in South America. The findings show that the use of language in press releases mobilizes certain stakeholders while reassuring others, and that the argumentation used creates value-neutral communication, making it possible to pursue strategic goals despite competing values. For teaching, we provide insights on how to communicate in a conflict situation.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Corporate Responsibility in Communication

Lehtimäki

Kujala

Heikkinen

2011

Business Communication Quarterly

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“…It is an understanding of the influence of one's own cultural conditioning. An appreciation of one's own cultural beliefs, values, assumptions is a prerequisite for an appreciation of other cultures (Adler, 2002;Cant, 2004;Sokuvitz and George, 2003;Moran and Riesenberger, 1994).…”

Section: Key Competencies Of Global Managersmentioning

confidence: 99%

The competencies of global managers in multinational corporations

Czarnecka¹,

Szymura-Tyc²

2016

Economy Today. An Interdisciplinary Approach to Contemporary Economic Challenges

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1Purpose: 2 Multinational corporations have become one of the most important drivers of continuous globalization and constant developments in the global economy. Doing the business globally, across borders in diversified environment they have given rise of and put an emphasis on such concepts as "global managers" and cross-cultural management. The aim of the article is to identify of the key competences of global managers in cross-cultural management of multinational corporations.Design/methodology/approach: The methodology for this study is a review of the relevant literature on global management competencies. The authors looked into the 13.Aleksandra Czarnecka*, Maja Szymura-Tyc** The determinants of an organization's value 222knowledge, competencies and skills of global mangers in multinational environment.Findings: A critical analysis of the literature enabled an identification of the key competencies of successful global managers such as cultural self-awareness, intercultural communication or global mindset. It showed also the role of cross-cultural management in multicultural enterprisesResearch limitations/implications: The literature review conducted in this paper reveals the gap in the research on global managers' competencies and their impact on the performance of multinational corporations.Original value:The competences of global managers of multinational corporations are not studied very often; however they seem to be very important source of success of the MNCs. The literature review gives an insight to the current state of knowledge in this field required for managers working in culturally diverse teams in multinational corporations.

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“…The ideological dimensions of culture are further apparent in the ways the discipline represents the global contexts in which intercultural communication takes place: the discipline tends to deemphasize the economic and political imbalances in the globalizing world, in effect sidelining these issues in intercultural communication. In several sources (e.g., DeVoss, Jasken, and Hayden 2002;Sokuvitz and George 2003), globalization emerges as a level playing field, Thomas Friedman's "flat world," a "global village," a "global marketplace," a "borderless world," or similar images that depict an economically homogenous world system full of equal actors. Moreover, studies have tended to focus on small population segments who can readily access the global economy (Munshi and McKee 2001), skewing the image of globalization in favor of regions and peoples with economic clout.…”

Section: How Culture Obscures Ideological Issuesmentioning

confidence: 99%

“…The clearest continuity between early cultural critics and the contemporary discipline is perhaps the concept of national cultures, which Jameson (2007) has noted is prevalent in the literature. Indeed, several studies have specifically used some variation of "national culture," for example, Auer-Rizzi and Berry 2000, Ulijn, Lincke, and Karakaya (2001), Sokuvitz and George (2003), and Gerritsen and Verckens (2006).…”

Section: A Differentiatormentioning

confidence: 99%

The global horizons of professional communication: critical theoretical approaches to the discipline's emerging cultural issues

Hunsinger

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Teaching Culture: The Challenges and Opportunities of International Public Relations

Cited by 10 publications

References 3 publications

Corporate Responsibility in Communication

Corporate Responsibility in Communication

The competencies of global managers in multinational corporations

The global horizons of professional communication: critical theoretical approaches to the discipline's emerging cultural issues

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