TD Bank Site Selection Using a Multi-criteria Decision Approach
Charanpreet Batth
Abstract:<p>This study uses Geographical Information Systems (GIS)and Analytical Hierarchy Process (AHP) to find suitable locations to open new TD bank branches in the City of Toronto. While there are transitions within the banking sector towards digital/online consumer channels, physical locations still play an important role. As with other sectors, site selection is an important in ensuring a suitable location is chose that matches the needs of the business (in this case banks). The AHP process, drawing on expe… Show more
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