Taylorist Breastfeeding in Rationalist Clinics: Constructing Industrial Motherhood in Fascist Italy

Garvin, Diana

doi:10.1086/680196

Cited by 3 publications

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“…As Diana Garvin has shown through her study of the propagandaindeed, promotionaldocumentary Alle madri d'Italia [To the Mothers of Italy] (1936), childbirth and breastfeeding were recast as 'forms of mass production belonging to the state', taylorized through hygienic, medicalized procedures and strictly timetabled regimes. 40 The routine procedure of the 'double weighing' (doppia pesata) of infants, who had to be stripped down and put on the scales before and after each feed, would certainly not have been conducive to cuddly snoozing on the breast.…”

Section: Drink More Milk!mentioning

confidence: 99%

Like a Mass Image: Fellini’s Le tentazioni del Dottor Antonio, Advertising and Mimicry

Nardelli

2022

Italian Studies

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This article considers Federico Fellini's Le tentazioni del Dottor Antonio/The Temptations of Dr Antonio (1962), a fifty-minute episode in the omnibus Boccaccio '70. While sometimes praised for its aesthetic and stylistic significance, the film remains largely overlooked and considered a 'bagatelle' or 'break' in Fellini's career.It is its valence as a breaka promotional or advertising break, even, between La dolce vita (1960) and 8 ½ (1963)and its overt thematization of the mass image of advertising, that this article explores. Unpacking the film's ostensible silliness and superficiality, the discussion is not so much focused on praising its originality, but in bringing into view its conceptual, thematic and aesthetic entanglement with mimicry and imitation. For the film does not only address the mass image of advertising, and the mimetic behaviour it relies on and encourages, but also itself enacts such mimetic behaviour in different ways. In so doing, it both taps into, and contributes to, contemporaneous concerns and debates about mass media and image culture.

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Section: Drink More Milk!mentioning

confidence: 99%

Like a Mass Image: Fellini’s Le tentazioni del Dottor Antonio, Advertising and Mimicry

Nardelli

2022

Italian Studies

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Health Under the Fascist State

Taroni

2021

Health and Healthcare Policy in Italy Since 1861

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Mothers’ Milk and Mothers’ Time: Childcare Advice and the Conceptualization of Demand Feeding in Post-1945 Britain and Italy

Cullen,

Rowold

2023

Hist. J.

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This article draws on childcare advice to investigate the shift from breastfeeding by the clock to feeding on demand in twentieth-century Britain and Italy, to demonstrate that it was not just mothers’ bodies, nor what they fed their children, but their time that was subject to political, medical, and cultural attention. The comparative approach highlights the convergences and divergences in breastfeeding advice, illuminating the interactions with political and intellectual currents, as much as social and economic patterns. ‘Scientific motherhood’ and the promotion of feeding by the clock dominated in Britain and Italy at the beginning of the century, and persisted under fascist initiatives to regulate breastfeeding. Some existing differences, however, contained the seeds of greater divergence after 1945 in the two countries. Shaped by differing intersections of medical, psychoanalytic, and feminist thinking, the uneven shift to the concept of demand feeding slowly took root in Britain in the post-war period, but in Italy only in the context of 1968 counter-cultural ideas. The 1970s brought the conversation back to a point of convergence between Britain and Italy in the feminist recognition of the complexities of balancing the ‘rights and duties’ of mothers and children when it came to feeding babies.

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Taylorist Breastfeeding in Rationalist Clinics: Constructing Industrial Motherhood in Fascist Italy

Cited by 3 publications

References 0 publications

Like a Mass Image: Fellini’s Le tentazioni del Dottor Antonio, Advertising and Mimicry

Like a Mass Image: Fellini’s Le tentazioni del Dottor Antonio, Advertising and Mimicry

Health Under the Fascist State

Mothers’ Milk and Mothers’ Time: Childcare Advice and the Conceptualization of Demand Feeding in Post-1945 Britain and Italy

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