“…Women (Anderson, Glantz, & Ling, 2005), African American adults (Balbach, Gasior, & Barbeau, 2003), the lesbian, gay, bisexual, and transgender community (Smith & Malone, 2003), Asian 6 Americans (Muggli, Pollay, Lew, & Joseph, 2002), youth (Pollay, 2000), and young adults of both sexes (Ling & Glantz, 2002) have all been targeted with psychosocial appeals in tobacco advertising. We distinguish between cigarette advertising campaigns that deliver a productfocused message from those that deliver a needs-focused message.…”