Targeted Marketing of Junk Food to Ethnic Minority Youth: Fighting Back with Legal Advocacy and Community Engagement

Kramer, Karen L.; Schwarte, Liz; Lafleur, Mariah; Williams, Jerome D.

doi:10.1007/978-1-4614-5511-0_18

Cited by 7 publications

(9 citation statements)

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“…It is also possible that decreases in TV ads might be compensated by increased targeting of black or low-income residents through other media channels such as digital media, or through community-level promotional activities — channels that are already well established at least for black children and adolescents (Grier and Lassiter, 2013). Legal approaches to restricting racial/ethnic marketing, e.g., using the argument that targeting of products known to be harmful is a form of unfair treatment, have not proven viable for tobacco or alcohol and may also be unlikely for food products (Kramer, Schwartz et al, 2013). One consideration is that targeted marketing to black Americans has evolved as a form of inclusiveness such that pulling back might appear to some to be a type of discrimination (Grier and Lassiter, 2013).…”

Section: Discussionmentioning

confidence: 99%

Racial/ethnic and income disparities in child and adolescent exposure to food and beverage television ads across the U.S. media markets

2014

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Obesity prevalence and related health burdens are greater among U.S. racial/ethnic minority and low-income populations. Targeted advertising may contribute to disparities. Designated market area (DMA) spot television ratings were used to assess geographic differences in child/adolescent exposure to food-related advertisements based on DMA-level racial/ethnic and income characteristics. Controlling for unobserved DMA-level factors and time trends, child/adolescent exposure to food-related ads, particularly for sugar-sweetened beverages and fast-food restaurants, was significantly higher in areas with higher proportions of black children/adolescents and lower-income households. Geographically targeted TV ads are important to consider when assessing obesity-promoting influences in black and low-income neighborhoods.

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Section: Discussionmentioning

confidence: 99%

Racial/ethnic and income disparities in child and adolescent exposure to food and beverage television ads across the U.S. media markets

2014

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“…First, it raises questions regarding the targeted marketing practices of food and beverage companies. Kramer et al (2013) found that targeted marketing may be particularly effective with ethnic minority youth as adolescence tends to be a time when youth are not only developing cognitively, but they are also developing a personal and racial/ethnic identity. Studies suggest that minority youth respond more favorably to ethnically targeted marketing compared to majority youth.…”

Section: Discussionmentioning

confidence: 99%

“…This can be particularly harmful for minority adolescents as research has found that discrimination can affect self-regulatory capacity regarding food choices, thus leading to the higher consumption of unhealthy foods (Pascoe and Richman 2011). Furthermore, although targeted marketing is a fundamental marketing strategy, there is strong evidence that targeting youth with messages encouraging the consumption of low-nutrient, calorie-dense foods and beverages is strongly linked to obesity and its adverse health effects (Kramer et al 2013, Adeigbe et al 2015). Therefore, this marketing strategy may also raise concerns regarding issues of racial discrimination and ethics.…”

Section: Discussionmentioning

confidence: 99%

Targeting Hispanic adolescents with outdoor food & beverage advertising around schools

Herrera

Pasch

2017

Ethnicity & Health

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Objectives: Although some research has focused on the food environment and food marketing, little has examined outdoor food and beverage (FB) advertising, particularly its relationship to the Hispanic composition in schools. Therefore, the purpose of this study was to determine if the prevalence of outdoor FB advertising was greater around middle and high schools with a majority Hispanic population as compared to schools with a lower Hispanic population. Design: All FB advertisements located within a half-mile of 47 schools in Central Texas were documented. Advertisements were coded as free standing or on establishments. Advertisements were coded for theme including price (emphasizing price) and deals/value meals (promoting discounted price/meal deals). These two themes were combined to create an overall price promotion variable. In order to determine if the prevalence of FB advertising varied by the Hispanic composition of the students in the school, data from the Texas Education Agency was used to create a variable which dichotomized the schools into two groups: schools that reported ≥60% Hispanic students or “Hispanic schools” (n=21) and schools that reported <60% Hispanic students or “non-Hispanic schools” (n=26). Linear regression analyses were conducted to determine if the prevalence of outdoor FB advertising was greater around Hispanic schools as compared to non-Hispanic schools. Results: Hispanic schools had more overall outdoor FB advertisements as compared to non-Hispanic schools (p=0.02). Similarly, we found significantly more outdoor FB establishment (p=0.02) and price promotion (p=0.05) around Hispanic schools as compared to non-Hispanic schools. Differences in freestanding advertisements by school type approached significance (p=0.07) with Hispanic schools having more freestanding FB advertisements on average. Conclusion: Further research is needed that documents the content of these advertisements and determines the extent to which these advertisements affect Hispanic and other racial/ethnic minority youth’s attitudes and behaviors toward the consumption of these products.

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“…Kramer, Schwarte, Lafleur, and Williams (2013) discuss the importance of community engagement to achieve positive changes in a community. Kramer, Schwarte, Lafleur, and Williams (2013) discuss the importance of community engagement to achieve positive changes in a community.…”

Section: Why a Grass-roots Campaign Is Criticalmentioning

confidence: 99%

“…A significant challenge is elevating the campaign agenda items in the eyes of hard-to-reach populations. Kramer et al (2013) point out two examples where the community engagement model was used as an effective tool in the public health arena. For example, a public health campaign to promote healthy diets and exercise may be low on the list of priorities in hard-to-count communities where reducing neighborhood crime, obtaining affordable housing, and meeting financial obligations are far more pressing.…”

Section: Examples Of Noncensus Engagement Campaignsmentioning

confidence: 99%

Mobilizing hard-to-survey populations to participate fully in censuses and surveys

Olson¹,

Vargas²,

Williams³

et al. 2014

Hard-to-Survey Populations

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Targeted Marketing of Junk Food to Ethnic Minority Youth: Fighting Back with Legal Advocacy and Community Engagement

Cited by 7 publications

References 0 publications

Racial/ethnic and income disparities in child and adolescent exposure to food and beverage television ads across the U.S. media markets

Racial/ethnic and income disparities in child and adolescent exposure to food and beverage television ads across the U.S. media markets

Targeting Hispanic adolescents with outdoor food & beverage advertising around schools

Mobilizing hard-to-survey populations to participate fully in censuses and surveys

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