Target Value Design: Development and Testing of a Virtual Simulation

Jacob, Georgie; Sharma, Nimish; Rybkowski, Zofia K.; Devkar, Ganesh

doi:10.24928/2021/0185

Cited by 2 publications

(1 citation statement)

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“…Target Value Design (TVD) is one of the most effective lean processes that adapt the target costing concept to the peculiarity of the construction industry (Zimina et al, 2012;Engebø et al, 2021;Jacob et al, 2021). TVD is a management practice that aims to deliver a project within a specified allowable budget by promoting innovation throughout the project life cycle, increasing value and eliminating waste, and continuously improving a project's design in order to reach desired goals, thereby satisfying the client's values (Alves et al, 2017;Rybkowski et al, 2016;Zimina et al, 2012).…”

Section: Background Marshmallow Tvd Simulationmentioning

confidence: 99%

Developing and Testing Computer- and Virtual Reality-Based Target Value Design Simulations

Kim¹,

Rybkowski²,

Jeong³

2023

Proceedings of the 31st Annual Conference of the International Group for Lean Construction (IGLC31)

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Knowledge of fundamental lean construction principles and tools is often imparted through the physical playing of serious games and simulations. However, globalization and the emergence of the recent pandemic have created increasing demands for scalability, as well as for diverse player usability and remote implementation of the games. That said, there are challenges associated with transforming existing lean simulations to technology-oriented modes, such as computer-and VR-based formats. For example, while the potential of using advanced formats is promising, it is unclear if these versions offer an equivalent level of learning effectiveness as in-person play. This research reports on the development and testing of different forms of the Marshmallow Target Value Design (TVD) Simulation, including computer-and VR-based formats. Researchers administered and assessed post-simulation questionnaires, and the moderator effect of perceived usability was determined and analyzed. Results show that the computer-based format was more effective than the physical-based format for some TVD principles and that the VR-based format was more effective than the physical-based Marshmallow TVD Simulation for most TVD principles. For the computer-based format, usability moderated learning effectiveness. These results indicate that when developing a computer-based simulation, the usability of the simulation must be considered to ensure maximum effectiveness.

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Section: Background Marshmallow Tvd Simulationmentioning

confidence: 99%