Abstract:In instructional development one is often advised to take individual perceptional preferences into account when designing audiovisual materials. Perceptual and learningstyle research literature, however, offers no clear evidence for modality preferences for video or audio. The same holds for other interlocking symbolic modalities: verbal and pictorial, and reading and listening. Here, too, no such thing as individual modality preference has been clearly proved. A relatively strong support is given to the dicho… Show more
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