Target Audience Analysis

Abstract

The scientific community is one where objectivity is expected to be achieved by the scientific method. Peer review, through discussion and debate within journals and conferences, assists in this objectivity by maintaining the innovation, quality of research methodology and interpretation of results. Members of the scientific community critically review research evidence and expect high quality research material with a significant scientific value. Contents addressed to the scientific community consist of detailed explanatory documents of research procedures, reviews of the state of the art and results. Universities, research institutions, technology providers, consultants and professional association members fit into this target group. Dissemination of research findings throughout the scientific community and their involvement in the TRUST research project requires considering a complex strategy beyond traditional scientific publication. Building a collaborative environment to serve as a meeting point for debate and critical assessment of deliverables-not just inside TRUST partners, but in an open debate in the scientific community as well-is crucial for TRUST research embracement.