Tam versus utaut models: a contrasting study of scholarly production and its bibliometric analysis

Abstract

El objetivo de esta investigación es revisar y comparar a través de un enfoque bibliométrico la TAM/TAM2/TAM3 y la UTAUT/UTAUT2 para determinar cuál es el modelo más adecuado para estudiar las nuevas tecnologías. Los datos se obtuvieron de la base de datos Web of Science. Se examinaron 2.450 publicaciones, relacionadas con TAM/TAM2/TAM3 y 5.145 publicaciones de la UTAUT/UTAUT2 durante el período 2016-2021. Los hallazgos confirman que cada vez más investigadores utilizan la UTAUT/UTAUT2. Esta revisión ofrece una visión holística que servirá para que futuros investigadores puedan seleccionar los modelos más apropiados en sus disciplinas de estudio.

Acceptance of AI in Semi-Structured Decision-Making Situations Applying the Four-Sides Model of Communication—An Empirical Analysis Focused on Higher Education

“…The technology acceptance model (TAM) is successfully used to analyze and understand the different requirements to reach technology acceptance [14]. Although TAM was introduced as early as 1989, the number of publications in which this model has been used as a basis for analyzing technology acceptance continues to increase [15]. TAM has been criticized [16] and modified several times.…”

“…Venkatesh developed the widely used UTAUT model (unified theory of acceptance and use of technology) [17]. Although more recent modeling approaches are available, we use TAM because, first, TAMs have a higher application than UTAUT in analyzing AI adoption [15], and second, particularly in the education sector, TAMs have very positive support [18]. In addition, TAM has been shown to integrate successfully with a variety of different theoretical approaches [18].…”

Understanding the use of travel and restaurant platforms through the UTAUT2 model

“…The study of acceptance and user behaviour in technology via predicting factors accounts for a great part of empirical approaches for an overarching theory based on a systematic approach (García de Blanes Sebastián et al. , 2022b, c). One theory extensively applied from UTAUT (Venkatesh et al.…”

“…, 2022b). To present, the theoretical extended theory framework UTAUT2 has gained full recognition in relevant fields (García de Blanes Sebastián et al. , 2022c), with a noticeable increase in acceptance technology adoption in diverse fields by adding relevant factors from this perspective.…”

“…To present, the extended theory framework UTAUT2 through the traditional variables ( performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price/value and habit ) has gained full recognition in relevant fields (García de Blanes Sebastián et al. , 2022c), with a noticeable increase in acceptance technology adoption in diverse fields by adding relevant factors from this perspective.…”