Taking the eyes off the prize: Recreational labor in innovation contests

Langner, Benedikt; Farchi, Tomás; Seidel, Victor P.

doi:10.5465/ambpp.2014.12957abstract

Cited by 2 publications

(4 citation statements)

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“…Joy and entertainment: Contributors see crowdsourcing that involves creative challenges as enjoyable, interesting, playful, thrilling, and fun ( Franzoni and Sauermann, 2013 ; Füller, 2010 ; Langner et al, 2014 ). Mindless micro-tasks require little effort ( Benkler, 2006 ) and can help overcome boredom, for instance, passing time on the subway or even in the workplace ( Brabham, 2012a ; Marvit, 2014 );…”

Section: Twisted Roles Of Consumers and Producersmentioning

confidence: 99%

“…Skill development and signaling: The opportunity to engage in professional work that meets industry standards and that peers and firms recognize is an important reason for contributing ( Ebner et al, 2009 ; Jeppesen and Frederiksen, 2006 ; Langner et al, 2014 ; Leimeister et al, 2009 ). Crowdsourcing aids career advancement because contributors can develop, document and signal their skills while expanding their networks ( Brabham, 2010 );…”

Section: Twisted Roles Of Consumers and Producersmentioning

confidence: 99%

“…Belonging and recognition: Belonging to and loving a community (including user-, brand-, or fan-communities), experiencing social interactions, and befriending like-minded people are reasons for participating (Füller, 2010;Füller et al, 2011); 4. Skill development and signaling: The opportunity to engage in professional work that meets industry standards and that peers and firms recognize is an important reason for contributing (Ebner et al, 2009;Jeppesen and Frederiksen, 2006;Langner et al, 2014;Leimeister et al, 2009). Crowdsourcing aids career advancement because contributors can develop, document and signal their skills while expanding their networks (Brabham, 2010); 5.…”

Section: Crowding In: the Motivation To Contributementioning

confidence: 99%

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Crowdsourcing: Global search and the twisted roles of consumers and producers

Bauer

Gegenhuber

2015

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Crowdsourcing spreads and morphs quickly, shaping areas as diverse as creating, organizing, and sharing knowledge; producing digital artifacts; providing services involving tangible assets; or monitoring and evaluating. Crowdsourcing as sourcing by means of ‘global search’ yields four types of values for sourcing actors: creative expertise, critical items, execution capacity, and bargaining power. It accesses cheap excess capacities at the work realm’s margins, channeling them toward production. Provision and utilization of excess capacities rationalize society while intimately connecting to a broader societal trend twisting consumers’ and producers’ roles: leading toward ‘working consumers’ and ‘consuming producers’ and shifting power toward the latter. Similarly, marketers using crowdsourcing’s look and feel to camouflage traditional approaches to bringing consumers under control preserve producer power.

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Section: Twisted Roles Of Consumers and Producersmentioning

confidence: 99%

Section: Twisted Roles Of Consumers and Producersmentioning

confidence: 99%

Section: Crowding In: the Motivation To Contributementioning

confidence: 99%

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Crowdsourcing: Global search and the twisted roles of consumers and producers

Bauer

Gegenhuber

2015

Organization

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“…Within this research stream, consumer motivation to engage in co-production has also been extensively explored. Scholars have outlined various intrinsic and extrinsic factors that largely govern participants: love of community, desire to make money and opportunities to develop their skills, challenge themselves, pass time when bored and build a future employment portfolio (Hars and Ou, 2001; Langner et al , 2014). Most of this research, however, related to co-creation performed in online communities where interaction and collaboration opportunities among members and between members and organizations are abundant.…”

Section: Introductionmentioning

confidence: 99%

Co-production in chronic care: exploitation and empowerment

Essén

Värlander

Liljedal

2016

EJM

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Purpose Many scholars have urged firms to empower consumers to become co-producers, arguing that this empowerment leads to a win-win situation that benefits consumers and providers alike. However, critical voices have emphasised that co-production is a way to exploit rather than empower consumers and hence represents a win–lose idea that benefits providers only. Regrettably, these polarised positions remain disconnected and lack empirical investigation. The aim of the present study is to move the debate beyond this stalemate by integrating these perspectives using an empirical study to explore enabling and constraining implications of the attempts to “empower” consumers. Design/methodology/approach This paper is based on a qualitative empirical study of an internationally unique example of a long-term co-production process in rheumatology care. Data were collected using both focused interviews and observations. Findings The study indicates that both the optimistic and the critical perspectives of co-production are valid and the implications of “empowering” consumers are two-edged. Research Limitations/implications The study highlights the need to zoom in and analyse how empowering and disempowering mechanisms relate to specific aspects of particular co-production processes rather than to co-production as a general phenomenon. Practical Implications The empirical data illustrate the feasibility of employing patients in everyday healthcare production through simple means while raising numerous issues related to, for example, traditional healthcare roles and process design. Originality/value The present study of a unique, long-term co-production illustrates how both perspectives of co-production are valid.

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Taking the eyes off the prize: Recreational labor in innovation contests

Cited by 2 publications

References 0 publications

Crowdsourcing: Global search and the twisted roles of consumers and producers

Crowdsourcing: Global search and the twisted roles of consumers and producers

Co-production in chronic care: exploitation and empowerment

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