“…To understand how doctors normalise this patient group's illness, for example, how they negotiate this patient groups' illness narrative (Bury, 1991), I draw on theory that focuses on the institutional aspect of identity processes (Goffman, 1990a, b;Jenkins, 1996Jenkins, , 2000Holstein and Gubrium, 2000;Gubrium and Holstein, 2001). As Nettleton (2006) argues, we must look at how the condition of the body in different social environments is negotiated and hence legitimised as either healthy or ill. As MUS patients' reported pain cannot be explained in purely biomedical terms, this group of patients is additionally addressed through complementary, alternative, integrative and/or holistic approaches (Baer, 2008;Fries, 2008;Hollenberg and Muzzin, 2010). Although the power of holistic and alternative approaches to negotiate, legitimise and treat illnesses is growing, such approaches are contested (Barker, 2008;Bendelow, 2009).…”