Taking Customer-Centricity to New Heights: Exploring the Intersection of AI, Hyper-Personalization, and Customer-Centricity in Organizations

Morton, Flor; Benavides, Teresa Treviño; González-Treviño, Eduardo

doi:10.1007/978-3-031-52990-0_2

Management and Industrial Engineering

2024

DOI: 10.1007/978-3-031-52990-0_2

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Taking Customer-Centricity to New Heights: Exploring the Intersection of AI, Hyper-Personalization, and Customer-Centricity in Organizations

Flor Morton,

Teresa Treviño Benavides,

Eduardo González-Treviño

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Taking Customer-Centricity to New Heights: Exploring the Intersection of AI, Hyper-Personalization, and Customer-Centricity in Organizations

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