The present article is multidisciplinary, drawing on and synthesizing narrative media theories, philosophy of epistemology, conspiracy theory research, and creativity studies. I will explore the following central theoretical problem: whether it is conceptually enriching to (i) further develop the notion of and hence advance the scholarship in “conspiracy theorizing” and (ii) in doing so, would it be productive to ponder the role of peoples’ affective state of suspicion in engaging with ambiguous representations, something that is thrown into especially sharp relief by the conspiracist discourse. Accordingly, my point of departure is the concept of ambiguity and the related semantic field (including its antithesis, closure). Hereby, the concept of suspicion is introduced and treated as a creativity-enhancing, productive affect rooted in narrative thinking and construction. In particular, a specific manifestation of ambiguity apparent in digital sense-making discourses is foregrounded—a self-reproduced ambiguity. These dynamics are explored in the context of, while aspiring to overcome the scholarly emphasis on its negative valence, the practice of “conspiracy theorizing.” This popular practice is hence reconceptualized as contra-plotting. It is understood as a form of sense-making undertaken by the plotters of suspicion in challenging official explanations found unsatisfying and straining one’s belief. Such activity emerges and becomes instrumental in the face of explanatory uncertainty, such as the unsolved nature (“the how”) of the shipwreck, and is posited to be an individual and collaborative creative construction characterized by “continual interpretation.” For, as I will argue, the functional outcome of contra-plotting is to self-reproduce—not to obtain closure for the—ambiguity. Motivated by the suspicious stance, it is a necessary operative mode of such interpretation itself. In attempting to overcome their suspicions about official explanations, plotters inadvertently also ‘plot’ suspicion. Consequently, such an interpretative process corresponding to disambiguation plotting always feeds back into its own ever-expanding (narrative) ’middle,’ searching for yet immediately disregarding, as if by design, any final crystallized ‘truth.’ In this context, the perhaps more understated meaning of “to interpret”—namely, to creatively supplement “deficiencies” (supplentio)—may gain in conceptual relevance. In staking the proposed theoretical apparatus, I will draw on my preliminary findings from analytical work on ‘real-time’ digital discussions—observable as a chronological forum archive—on the 1994 shipwreck of the cruise ferry MS Estonia. In order to instrumentalize the outlined tentative theoretical vocabulary, an interpretative close reading of posts from different time periods from the conspiracist forum Para-Web will be provided. This analysis combines textual and narrative analyses. The article ends with some concluding thoughts and aims for further research.
