Taiwan Consumers' Perceptions on Safety, Taste, Nutritional Values of U.S. Beef and the Relationships of These Attributes to Consumers' Intention to Purchase U.S. Beef

Wu, Cheng‐Li; Chen, J.

doi:10.1016/j.jand.2012.06.191

Cited by 3 publications

(3 citation statements)

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“…We find, for instance, those that focus attention on the relationship between value and price (Gil et al, 2006), or those that focus on exchange, understanding perceived value as a global assessment by consumers between what they receive and what they give (Bigné et al, 2000). On the other hand, we also find those who define value as the relationship that exists between the supply and the price the consumer perceives with respect to the prices of the competition (Kothandaraman & Wilson, 2001), or those who speak about value in terms of the exchange produced between the quality or benefits perceived and the sacrifice carried out (Wu & Hsing, 2006), who reinforces the idea of exchange of Bigné et al (2000) in terms of value as the assessment between what consumers perceive that they contribute and what they receive. In the sports context, as in other areas, value will be an objective to be pursued, and users will not only seek value at a utilitarian or hedonic level, but also at a social level, which allows value to be related to their behavioural intentions (Gan & Wang, 2017).…”

Section: Perceived Valuementioning

confidence: 77%

How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

Santos

Alguacil

Pérez-Campos

et al. 2023

Physical Culture and Sport. Studies and Research

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The aim of the article is to explain attitudes towards the sponsors of a sporting event from brand management, especially considering the perceptions of congruence with the sponsor, quality, value, and two less common variables of innovation and popularity. The analysis has been carried out using two methodological approaches: a Partial Least Squares (PLS) model and a Qualitative Comparative Analysis (QCA). PLS results indicate that congruence, innovation and popularity significantly predict attitudes towards the sponsor, explaining up to 61% of it. On the other hand, QCA analysis shows nine interactions capable of producing the expected result, where congruence, quality innovation and popularity have shown a relevant role. This study has implications at a theoretical and practical level, contributing to understanding consumer behaviour in the context of sporting events and providing marketing managers with valuable information to help improve the performance of their sponsorships.

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Section: Perceived Valuementioning

confidence: 77%

How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

Santos

Alguacil

Pérez-Campos

et al. 2023

Physical Culture and Sport. Studies and Research

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show abstract

“…Usually, the automakers' marketers obtain product quality information based on the customer's evaluation of those items, which is strongly influenced by each person's preferences and needs for their vehicle purchase (Amineh & Kosach, 2016). High-assumed quality increases the value of brands where quality is scarce (Wu and Hsing, 2006). Every company has the belief that consistently great quality will result in recurring business.…”

Section: Brand Qualitymentioning

confidence: 99%

A Comparison Study of The Brand Loyalty of Perodua and Proton Car Owners: A Case Study in Kota Bharu

Zakaria¹,

Zin²,

Sufter³

et al. 2023

IJARBSS

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In today's world, automobile industries play a very important role in contributing to the development and growth of one country's economy. In the car business, which is very competitive, companies must make sure that their products are appealing to consumers and well-liked, as well as highly valued. Branding is not about presenting more choices but about providing buyers with clear choices. Hence, investigating the brand loyalty towards the national car among Malaysians would pave the way for the automobile industry to prosper along with other automobile industries worldwide. This study aims to identify the relative strengths of all factors in influencing brand loyalty among customers towards two brands of national cars in Malaysia. A total of 409 respondents to this study were at least 18 years old and car owners of the national brand, and they were selected from all dealers of Perodua and Proton in Kota Bharu, Kelantan. In this study, descriptive analysis, independent t-test and the Pearson correlation coefficient were used. The sample consisted of an almost equal breakdown of Perodua and Proton car owners. The findings show that the car owners show a moderate level of brand satisfaction, brand price, brand quality, brand equity and brand loyalty with their current cars. All the independent variables, which are brand satisfaction, brand price, brand quality, and brand equity, are strongly correlated with brand loyalty towards the national brand. Perodua owners were more loyal and committed than Proton owners. Brand loyalty has become an essential factor for all manufacturing companies. To gain customer loyalty, a company should produce products with good quality, suitable pricing, and more equity.

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“…Aware of this effect, retailers offer various opportunities to consumers with scarcity messages. These messages strengthen consumers' emotional bonds with products in the shopping environment (Lynn, 1992; Wu and Hsing, 2006). Scarce products, seen as high quality and prestigious by consumers, can lead them to impulse-buying behavior based on the emotional stimulation they provoke (Rook and Gardner, 1993; Silvera et al , 2008; Vernplanken and Sato, 2011; Wu et al , 2011; Zhang et al , 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis

Cengiz,

Şenel

2023

JFMM

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PurposeThis study investigates the relationships between perceived scarcity, fear of missing out (FOMO) and impulse-buying tendencies (IBT) in the fast fashion context in both scarcity and non-scarcity conditions. Additionally, this study examines whether these relationships vary depending on the type of scarcity messages: limited-quantity scarcity (LQS) and limited-time scarcity (LTS).Design/methodology/approachWe used written scenarios, and each participant was assigned to one of the experimental or control groups for LQS and LTS conditions. Using a structural modeling approach, we tested the conceptual model and analyzed the data through SmartPLS version 4. We conducted mediating and multigroup (MGA) analysis.FindingsWe found that perceived scarcity directly increases IBT and that FOMO partially mediates this relationship across all samples. The MGA findings also revealed that hypothesized relationships were not significantly different across LQS and LTS groups, suggesting that the effect of scarcity messages may be context specific.Originality/valuePrevious studies have yielded mixed results on the effects of different scarcity messages on consumer behavior. This study contributes to the literature by providing evidence of the direct relationship between perceived scarcity, FOMO and impulse buying in the fast fashion context. The study supports the idea that the effect of different types of scarcity messages is context specific, suggesting that the relationship between scarcity perceptions and consumer behavior may vary depending on the product category and cultural context.

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Taiwan Consumers' Perceptions on Safety, Taste, Nutritional Values of U.S. Beef and the Relationships of These Attributes to Consumers' Intention to Purchase U.S. Beef

Cited by 3 publications

References 0 publications

How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

A Comparison Study of The Brand Loyalty of Perodua and Proton Car Owners: A Case Study in Kota Bharu

The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis

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