“…The negative shift of the Pt binding energy of the as‐obtained rutile Ti 0.9 Ir 0.1 O 2 ‐supported Pt electrocatalyst indicated the electron transfer from the noncarbon Ti 0.9 Ir 0.1 O 2 nanosupport to Pt nanocatalyst, which has also been reported for Pt anchored on other doped metal oxides, [ 4,5,13,14,17–19,35 ] resulting in the modification of the electronic structure and the downshift of the d‐band center of the Pt. [ 6,7,36,37 ] According to the previous studies, [ 6,13,36,38–43 ] the downshift of the d‐band center of the Pt could reduce the binding strength of the adsorbed CO‐like species that produced on the surface of the as‐prepared 15.5 wt% Pt/rutile Ti 0.9 Ir 0.1 O 2 electrocatalyst in acidic and facilitate to react with the adsorbed OH which is the active oxygen species for ethanol electrochemical oxidation and thus the electrochemical performance of the as‐obtained rutile Ti 0.9 Ir 0.1 O 2 ‐supported low Pt‐loading electrocatalyst toward ethanol electro‐oxidation could be significantly enhanced. [ 7,36,44 ]…”