“…Social play and play fighting in species such as chimpanzees (Flack, Jeannotte & de Waal, 2004) and dogs (Bekoff, 2001) has been described as involving ‘rules’ governing play, signalling to potential rule enforcers, and modifying actions when playing with a younger or weaker partner. Instances of conformity to local cultural traditions, including traditions of tool preferences in chimpanzees (Luncz & Boesch, 2014; Whiten et al ., 2005), food preferences in vervet monkeys ( Chlorocebus pygerythrus ) (van de Waal, Borgeaud & Whiten, 2013), vocal traditions in birds and cetaceans (Aplin, 2019; Watson et al ., 2015; Whitehead & Rendell, 2015), as well as traditions of more arbitrary behaviour like chimpanzees wearing grass in their ear (van Leeuwen, Cronin & Haun, 2014) or dolphins tail‐walking (Bossley et al ., 2018) have been suggested as potential non‐human social norms. Apparent expectations about resource distribution, first identified in captive brown capuchin monkeys ( Cebus apella ) (Brosnan & de Waal, 2003), also invite descriptions in terms of protesting rule violations.…”