Tackling Obesity: Developing a Research Agenda for Advertising Researchers

Harker, Debra; Harker, Michael; Burns, Robert Ignatius

doi:10.1080/10641734.2007.10505215

Cited by 15 publications

(4 citation statements)

References 45 publications

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“…De plus, la dimension symbolique de la consommation, ou en d'autres termes, le statut social que celle-ci confere serait acquise au milieu de J'enfance (Belk, Bahn et Mayer, 1982 ;Roedder-John, 2008). Enfin, Harker, Harker et Bums (2007) indiquent que la consequence sociale de l'obesite est preponderante dans Jes risques pen;us par la cible. On peut des lors supposer que la menace sociale representera egalement un moteur fort chez Jes 8-12 ans.…”

Section: De L'efficacite De La Menace Chez Les En/antsunclassified

Enfants et promotion de l'alimentation saine : étude de l'efficacité de l'utilisation de menaces en publicité

Charry

Pecheux²

2011

Recherche et Applications en Marketing (French Edition)

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Section: De L'efficacite De La Menace Chez Les En/antsunclassified

Enfants et promotion de l'alimentation saine : étude de l'efficacité de l'utilisation de menaces en publicité

Charry

Pecheux²

2011

Recherche et Applications en Marketing (French Edition)

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“…What is more, the symbolic dimension of consumption -in other words, the social status conferred by consumption -is also thought to be present among children (Belk, Bahn and Mayer, 1982;Roedder-John, 2008). Finally, Harker, Harker and Burns (2007) showed that the social consequences of obesity represent the main risks as perceived by the target population. It can therefore be supposed that social threats are also highly effective among 8-to 12-year-olds.…”

Section: The Effectiveness Of Threats Among Childrenmentioning

confidence: 99%

Children and Promoting a Healthy Diet: A Study on the Effectiveness of Using Threats in Advertising

Charry

Pecheux

2011

Recherche et Applications en Marketing (English Edition)

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This paper presents two experiments showing the effectiveness of ads targeting preadolescents and embedding "threat appeals" to promote healthy food behaviors among 8 to 12-year-olds. Using classic advertising effectiveness indicators, this research provides evidence of message persuasion through negative affective reactions. Theoretical and practical implications are proposed -specifically in the worrying context of increasing obesity in children -as well as an ethical discussion about the relevancy of triggering negative affective reactions when children are the target.

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“…Although many factors contribute to this problem, advertising for unhealthy food products is identified as one culprit across gender and age (Young 2003;Hoek & Gendall 2006;Ambler 2007;Harker et al 2007;Roberts & Pettigrew 2007). While advertising for high-sugar, high-fat and low-nutrient food products is prevalent, ads can also influence people's dietary habits in positive ways by promoting healthier and more nutritious food products (Freimuth et al 1988;Parker 2003).…”

Section: Introductionmentioning

confidence: 99%

Are nutrient-content claims always effective?

Choi¹,

Paek

King³

2012

International Journal of Advertising

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The purpose of this study was to examine the extent to which recently prevalent nutrientcontent claims in food advertising are effective and how the level of effectiveness might differ between food products perceived as healthy and unhealthy. Guided by the match-up hypothesis and its theoretical underpinnings, a set of 2 (nutrient-content vs taste claim) × 2 (healthy vs unhealthy food) experiments investigated the impact of nutrient-content claims compared to the impact of taste claims on two different food product types. The authors found that (a) respondents evaluated food ads with nutrient-content claims as healthier than food ads with taste claims regardless of product type, but (b) the respondents showed better advertising evaluations on nutrient-content claims for foods perceived as healthy foods and on taste claims for foods perceived as unhealthy. Our findings provide implications and suggestions for improving food advertising and marketing strategies, and public health policy.

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Tackling Obesity: Developing a Research Agenda for Advertising Researchers

Cited by 15 publications

References 45 publications

Enfants et promotion de l'alimentation saine : étude de l'efficacité de l'utilisation de menaces en publicité

Enfants et promotion de l'alimentation saine : étude de l'efficacité de l'utilisation de menaces en publicité

Children and Promoting a Healthy Diet: A Study on the Effectiveness of Using Threats in Advertising

Are nutrient-content claims always effective?

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