“…In the context of voluntary associations, commitment has been found to increase with communication and involvement in decision-making (Knoke, 1981). As Salancik (1977, p. 63) As prior research shows, narratives play an important role in gaining and sustaining such commitment (e.g., Barry & Elmes, 1997;Hernes et al, 2015;Sonenshein, 2010), especially when implementing sustainability initiatives (Arciniegas Pradilla et al, 2022;Haack et al, 2012;Kroeger, Siebold, Günzel-Jensen, Saade, & Heikkilä, 2022;Schoeneborn, Vásques, & Cornelissen, 2022). Narratives are "temporal, discursive constructions that provide a means for individual, social, and organizational sensemaking and sensegiving" (Vaara, Sonenshein, & Boje, 2016, p. 496).…”